Creative Direction & Web Design
Figure 1: Homepage & Sculpture Page
Sarah Stracke is a multidisciplinary artist who works primarily in sculpture and photo. The website we created for her parallels the distinction she makes between each medium, giving her photographic and sculptural works their own room to live and breathe.
Figure 2: Photo Study & Sculpture Feature
We looked towards vintage photo albums and curatorial methods used in physical fine art exhibitions to guide the photo layout on Sarah’s site. The use of negative space, intentional photo grouping, and focused ordering amplifies the narrative elements of Sarah’s work. Negative space became a pattern throughout the site, particularly between clusters of imagery, where it allowed viewers to pause and more digest the nuances and poetry of the individual pieces.