East + West
Creative Direction, Photography, Graphic Design & Video
Figure 1: Editorial Photography
We established a partnership with St. Louis menswear store East + West in 2014. Over the past 5 years, we have captured product shots, lifestyle imagery, and the overall growth of the company. Our photography role has extended well beyond the simple click and push of a button— we have assisted with casting, styling, and honing in on East + West’s messaging to help create an overall brand voice. We created a cohesive visual language through the repeated use of natural light and shadows, organic poses and body shapes, and supplementary detail images of products and atmosphere to nod towards the beauty of putting effort into your everyday apparel.
Figure 2: Video
In 2017, we directed 3 brand videos to showcase the day in the life of St. Louis familiar faces, highlighting how East + West’s garments could enhance an array of lifestyles. We wanted to capture a variety of activities and environments: Kevin’s video highlighted the commuter lifestyle as he prepared for the day, rode his bike around the city, and worked in a cafe. Roy’s video emphasized the practice involved in perfecting the craft of skateboarding, while Radames’ basketball video was more playful and lighthearted.
Cinematographer: Sean Funcik - Video Editor and Music Composition: Chase Oros