The hub of independent men’s fashion in St. Louis is undoubtedly East + West. National and international brands are represented in the shop, and the clothing reflects thoughtful curation. On the surface, our work with East + West was to depict the shop and trends through produced content, but our larger vision centered on highlighting St. Louis’ unique, developing point of view in the world of fashion.
E+W Site Last updated by Visitor Assembly: 01.20.17
We updated the East + West website to function better as a online retail space, and to emphasize the clothing available in the brick and mortar shop. The design was intentionally minimal to heighten the user-friendliness of the site and to utilize a mobile first approach with shopping tools being introduced via Instagram.
See more works at E+W.
The photographs taken for East + West’s Instagram account and look books have portrayed St. Louis’ style and ability to be relevant in the fashion industry. While the images showcase the clothing well, their larger function was to continue East + West’s brand narrative and illustrate the shop’s commitment to exposing the midwest to new designers, brands and cultures.