The hub of independent men’s fashion in St. Louis is undoubtedly East + West. National and international brands are represented in the shop, and the clothing reflects thoughtful curation. On the surface, our work with East + West was to depict the shop and trends through produced content, but our larger vision centered on highlighting St. Louis’ unique, developing point of view in the world of fashion.
We updated the East + West website to function better as a online retail space, and to emphasize the clothing available in the brick and mortar shop. The design was intentionally minimal to heighten the user-friendliness of the site.