When we first walked into Blueprint Coffee, we immediately noticed that their care for coffee spanned all the way from the beans chosen to their roasting process to how the coffee was ultimately served. Our task was to visually translate the in-person experience of being inside the cafe to Blueprint’s online platforms.
We designed a website that allows visitors and wholesale customers alike to have better experiences navigating products, content and information. We partnered with Giant Hat to code and create a solid structural foundation.
After designing a more functional website, we came up with a strategy to create original content for Blueprint Coffee. The images we have taken for Blueprint have encompassed everything from product shots to images of the menu to lifestyle pictures. We have captured the baristas, the coffee and the customers, and from these images we have created a brand narrative that spans from Instagram to Blueprint’s website and blog.
LIFESTYLE & PRODUCT PHOTOGRAPHY